FITBIT + PH5 // BEHIND-THE-SCENES VIDEO
Go behind-the-scenes at the photoshoot for a the launch of our newest accessory bands.
In July 2018, Fitbit launched a colorful, playful line of smartwatch accessory bands. These versatile knitwears were created in collaboration with PH5, a whimsical, innovative, avant-garde womenswear fashion design company based in NY. This video takes you behind the scenes at the photoshoot and played on the product page at a launch as well as across social channels. I directed both the photo and video shoots, and oversaw the art directors who helped bring this to life.